EMBEDDED SOLUTION FOR MARKETING SURVEY OF CUSTOMERS PERCEPTION

Abstract

The main objective of the present paper is to design and implement a low-cost and friendly user electronic system used for surveys application. The proposed device is developed with a microcontroller platform, it has an LCD to display the statements, a keyboard to choose the corresponding option and an SD card on which the answers will be stored. The implemented system was tested in a marketing investigation on the customers perception on the sales-purchase services in a store. Also, the tool for the perception identification is proposed and at the respondents’ answers are analyzed qualitatively and quantitatively.