Rolul metaforei în discursul economic şi în subtipurile acestuia

Abstract

In the exploration of economic discourse, which may be divided into theoretic and mediatic discourse, the most salient issue seems to be related to the pervasive presence of the conceptual metaphorical schemes actualised in various metaphorical models, such as Adam Smith’s, Alfred Marshall’s, John Maynard Keynes’ or Mirowski’s, to quote only the most commonly acknowledged. The article examines the manner in which the economic discourse and its various subtypes are made comprehensible by means of the main conceptual metaphors used in describing economic phenomena.