Artificial Intelligence and Innovation Management as a Factor of Competitive and Innovative Improvement of Agricultural Companies

Abstract

The article discusses the characteristics of innovation management in agricultural companies
and the role of artificial intelligence in this process. Modern agricultural companies should
pay more attention to introducing innovations based on artificial intelligence (AI) into their
management processes. However, to date, the management of such companies demonstrates
a lack of understanding of the changes required and the impact of AI-based innovation
management, alongside an overabundance of interpretations of AI's potential based on
perception rather than fact in the field of innovation. Thus, as part of expanding the concept
of introducing management innovations and AI in agricultural companies, it is necessary to
study the cause-and-effect relationships between the necessary preconditions and their
impact on the management of AI-based innovations in these companies.