Essence, Content and Importance of Strategic Management

Abstract

From a historical point of view, it can be said that at the level of the enterprises, especially the profitable ones, there has always been a strategic thinking even if it was a strategy lacking in formalism that did not rely on the methods of analysis and did not have a wide communication. The growing business development, the high absorption capacity of the market, the low cost of energy and the labour force, the accelerated pace of technical progress represented all the phenomena that made the need for strategies to be less prominent.