Perception of Romanian consumer on QR code as an extension of nutrition labelling

Abstract

This paper is aimed to present the perception of consumers on the QR code as an extension of the nutrition food products label. This study was done on the Romania market in July - August 2018. The methodology used was a quality and quantity market research. The quality research was done with the help of decision respondents from food industry (retailers and producers) from Bucharest and the Ilfov area. The quantity research was realized on a simple survey on 624 consumers from South-East, West of Romania, including Bucharest. They answered different questions in order to observe their perception on QR code. The questions were closed questions with multiple options of answers. As a conclusion, 75% from our respondents are using a smart phone, which means that 7 from 10 respondents could access the information for food products using QR code from food labels. Romanian consumers seem to be interested in almost all information proposed to be added on QR code: on the first place is durability, followed by allergen information and on the 3rd place is the nutrition declaration. From the nutrition declaration systems point of view our respondents (2 from 3 respondents) prefer to have implemented UK traffic light to the France Nutri Score. The paper work was supported by the Core Program, project number PN 18 02 03 01.