Jargonul modern și publicitatea

Abstract

As advertising represents a „mirror" of the daily present, we figure thar Romanian ads contain a great deal of anglicisms that have invaded our language in the last decades and whose number continues to grow at an accelerated pace, especially after 1989. We’ve decided to recognise the modern jargon copywriters allways use when they want to impress and to analyse it in terms of its advanteges to the main language system