Brand Communication as Intertextual and Intermedial Myth: A Cultural Semiotic Reading for Audiovisual Campaigns. Cultural-Intertexts [Internet]. 16 déc. 2025 [cité 2 nov. 2026];(15):168-79. Disponible sur: https://ojs.ugal.ro/index.php/cultural-intertexts/article/view/9492