Brand Communication as Intertextual and Intermedial Myth: A Cultural Semiotic Reading for Audiovisual Campaigns. Cultural-Intertexts [Internet]. 16. Dezember 2025 [zitiert 2. November 2026];(15):168-79. Verfügbar unter: https://ojs.ugal.ro/index.php/cultural-intertexts/article/view/9492