Die Werbung und die Ideologie der Manipulation

Abstract

Advertising is a major revenue source for mass media. Television networks, newspapers, radio
stations, and even Internet sites sell space to advertisers so they may promote their product/service to us, the
public. We will be discussing how advertisers use their skill to manipulate the minds of their audience.
Messages designed to influence people’s attitudes, desires and decisions fall upon society urging those
people to buy a certain product, vote for a certain political figure, or support a "worthy" cause. The daily
attack of media and advertising persuade the public to be one and the same, rather than allowing them to
function as humans who follow their own beliefs.