Die kulturelle Bedeutung der Farben in der Werbung

Abstract

Colors are more than a combination of red and blue or yellow and black. They are non-verbal communication. Colors have symbolism and color meanings that go beyond ink. As you design brochures, logos, and Web sites, it is helpful to keep in mind how the eye and the mind perceive certain colors and the color meanings we associate with each color. Sometimes colors create a physical reaction and at other times it is a cultural reaction. Colors follow trends as well. Web design is sensitive to the cultural, instinctual and iconic meanings of colour in relation to the product being promoted and considers the cultural backgrounds and gender of the targeted clientele.