Manifestări ale creativității limbajului uman în discursul publicitar românesc actual

Authors

  • Oana Cenac

DOI:

https://doi.org/10.35219/cil.2016.2.17

Keywords:

creativity, language, advertisement, rhetorical figures

Abstract

With his paper, we shall debate on the intricate matter of human language creativity, paying a special attention on the linguistic devices employed
in the present day advertisement in order to manipulate the buyer / consumer

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Published

2018-07-20

Issue

Vol. 23 No. 2 (2016)

Section

Articles

How to Cite

Manifestări ale creativității limbajului uman în discursul publicitar românesc actual. (2018). Comunicare Interculturală și Literatură Communication Interculturelle et Littérature, 23(2), 180-190. https://doi.org/10.35219/cil.2016.2.17

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