Sloganul electoral dincolo de norma lingvistică

Abstract

The slogan is one of the forms it may take the public discourse in the attempt of facilitating human
communication through the use of fixed/repeated phrases (clichés). Slogans, particularly, are tools for
facilitating political communication in that it can transmit the essence of political ideology, in easy to
memorize, short and rhythmic formulas. The purpose of this paper is not, however, to achieve an inventory of
election slogans, but to signal a new and dangerous trend i.e. ignoring linguistic rules by repeated
violations.